Sony’s cloud-based music service – Music Unlimited

2 Sep

CNET reported today that Sony has unveiled a cloud-based music service, called Music Unlimited, which will store millions of tracks readily available for instant streaming to its electronic products – maybe Sony will lead the way once more?

“It is a cloud-based digital music streaming service that gives music lovers access to millions of tracks stored and synced with your devices,” said Fujio Nishida, president of Sony Europe, at a press event here. The service “will be going live by the end of the year,” he said.
For about a year I have been a firm believer this the next step for music consumption, even my last paper I ever wrote at Uni was about a portable Sony player which didn’t hold content but streamed instead – I named it the SS (Sony, Spotify) Stream. With physical sales dwindling, freemium models on a more corporate level seems a logical step forward.
Despite the fireworks and chinking of champagne glasses in the Sony camp, Apple, as always, put a damp on the days events by reassuring its technological dominance with new iPods and an even newer social-networking community called ping. Steve Jobs, you little rascal, you!
More images of Sony’s Music Unlimited

4 Responses to “Sony’s cloud-based music service – Music Unlimited”

  1. chris linstead September 2, 2010 at 4:54 pm #

    is this going to be available via PS3??

    if you know x

    • Shea Warnes September 2, 2010 at 5:07 pm #

      It would make sense to launch it through PS3 first, then through an individual piece of kit a few months down the line.

      Whatever the next portable device Sony launches I would be shocked if it isn’t designed to work with PS3’s main interface.


  1. Apple’s Latest iPod and iTouch Commercial « Guerrilla&Chalk. - September 3, 2010

    […] Sep Yesterday should have been Sony’s day. G&C reported on the launch cloud-based music service which is to be live by the end of the year. Unfortunately for the Japanese whiz kids, this was […]

  2. Why you should look forward to Google Music « Guerrilla&Chalk. - September 8, 2010

    […] is going to be an exciting time for music consumption with Sony’s Music Unlimited coming out around the same time and recently launched music social-platform iTunes Ping. […]

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