The Wilderness Downtown – The Future of the Music Video?

3 Sep

Without wanting/trying/hoping to be too biased, I tend to get very excited every time Google decide they want to do something new – so, imagine my delight when it was brought to my attention this new project built with html5, between film-maker Chris Milk, Google and Arcade Fire for the band’s song We Used to Wait.

‘The Wildnerness Downtown’ requires the user to enter their childhood address, the concept then makes use of Google Maps and Google Street View to incorporate images of the viewer’s entered address into the video.

It was bound to happen soon, but we’re beginning to see a more commercial orientation on the interactive approach with the visual experience of music, and hey – It’s Glorious.

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One Response to “The Wilderness Downtown – The Future of the Music Video?”

  1. Matt Agnew September 3, 2010 at 9:55 pm #

    wicked idea.. was expecting some hoody to show up at my house!! they’ve not mastered the idea just yet tho!!

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