Why Nadine Failed: Tesco is not cool

23 Nov


I like the Starbucks model, but it really isn’t everyone’s cup of tea coffee. In short, the Starbucks model is a company with multiple-locations that can use their stores as a point-of-contact to distribute and sells cds. This worked brilliantly for Paul McCartney and the 17,000+ Starbucks’ coffee houses – its a classy relationship.

Less can be said for Nadine and Tesco, selling only 117 physical copies of her single on the first day. The problem comes from brand image. Pop Stars these days need more than a good song to make it. They need a GREAT brand image. Tesco, which does some wicked discounts on fruit and veg, is not a cool image to be exclusive with when launching a music career. You compare that to Cheryl Cole who launched her solo career with Will-I-Am by her side and it becomes evident that every little thing doesn’t just help, but matters.

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