Archive | December, 2010

The best viral campaigns of 2010

31 Dec

What defines a successful “viral” campaign? Quality of content? Humor? How fast it blows up? Whatever it is, we know that to be “viral,” the advertisement needs to be self-replicating to an extreme degree. Based on the successes of the following 2010 marketing campaigns, FlowTown’s Dan Martell would like to think that these fit the bill pretty nicely:

The Old Spice Guy


Old Spice’s “The Man Your Man Could Smell Like” television ad campaign was a massive hit this year, and originally aired during the Superbowl in February. It featured actor and former NFL practice wide receiver Isaiah Mustafa reciting a monologue, shirtless, in one take about how a man could do anything if he uses Old Spice’s brand of shower gel and cologne. On YouTube, the video’s views reached over 13 million. The campaign reached its peak when Mustafa began responding to Twitter fans’ questions on youtube in his signature towel and shower background (he responded with more than 180 short videos to celebrities like Demi Moore, Ellen DeGeneres, and Perez Hilton — in rapid succession.) Best Old Spice Guy clip? Him signing off to his followers, and then, immediately after a fish drops from above and into his hands, proclaiming, “Silverfish handcatch!” Continue reading

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What Shea hopes for 2011’s music industry

30 Dec

2010 has been a terrible year, as seems to be the continuous case, for the music industry with piracy still ruling the waves and physical sales continuing to plummet. For me, the one bit of exciting news this year was the arrival of cloud-based music services from Google, Spotify and Sony – that didn’t happen.  Well Sony’s Qriocity (shudder) is off to a stuttering start but I doubt it will get anywhere.  So alas, we pray to what 2011 brings!

Continue reading

Android’s Media Player 2

29 Dec

An alpha version of the next iteration of Android’s media player has supposedly been leaked in a video by an Android developer. The video, which is on YouTube, shows an entirely revamped album library (which works in portrait and landscape mode), and those who have used the player have said it’s better for music organization. So why hasn’t it launched yet?

Those who have used it also said that it supports streaming music but that feature doesn’t work very well yet.

According to Fortune, Google has been working on this project for quite some time, and has even secured the rights required to stream music from the cloud down to your phone.

It’s unclear when Google plans to launch this update, if it even launches in this form. For now, take a look at the updated music player on Android by watching the video below.

Qriocity: Sony’s Music Service

28 Dec

Not going to lie, I have been a little excited with the anticipated music service launch from Sony. With the iconic Walkman, their stamp on entertainment technologies and, of course, Sony BMG, I could only dream what synergistic techniques the Japanese lot could would come up. Well boy I was wrong.

Introducing:

*Bangs head on table* So the name has obviously been devised by some middle-aged men thinking their in touch with social trending simply due to owning the latest Katy Perry CD.  Clever play on words, I’ll give them that, but  it just screams “I am a sh*t product”. Now my rants don’t go unfounded, they are fuelled by lacklustre products and services in a market place that demands the very best in innovation. Sony, if anyone, is best positioned to fulfil these needs.

So here the low-down on Sony’s music service. Two options. Basic and Premium (sounds familiar?). In the basic plan, users can stream music by genre channels. The premium option allows users to stream songs on-demand, a la carte style. This will be at a cost of $9 a month, which isn’t too exciting considering the competition from the likes of We7, GrooveShark and Spotify.  Despite this charge there is no promise of an app coming out for iPhone users, which would suggest a service for Sony device users only. Shame I don’t have anything Sony. Oh, apart from my old-school Walkman.

2011’s Music Industry: 5 Predictions

23 Dec

This post comes from my friends at Mashable:

The music industry continued suffering its hardcore identity crisis in 2010, buffeted by the languishing major labels, continued leaks/file-sharing and that most confusing of conundrums: How to get music to fans in a way that makes sense — without losing money.

Still, despite the industry’s continuing difficulty to adapt to the digital age in a truly profitable way, we have seen some stirrings of change: the expansion of the online music video oeuvre, more creative and diverse methods of releasing albums (via Ping, Facebook and even mobile apps), and more mainstream, established publications and institutions embracing social media all the more.

There’s a lot of noise out there in the music world — and we’re not just talking about the genre — and we’re all hoping that out of that tangle of ideas and sounds comes the antidote that will fix a system that is so obviously in flux. Although I don’t quite see that antidote being concocted this coming year, I do see more trial and error and creativity brewing that could, in the end, lead to the music industry’s eventual rebirth. Either that or it will all implode and we’ll live in eternal silence, but somehow I doubt it.

And with that I bring you my predictions for 2011.


1. Subscription Services Will Be Popular, But Not Profitable


headphones

If Spotify’s $26.7 million loss in 2009 is any indication, subscription services still have a ways to go before they’ll actually become profitable. Hell, Last.fm isn’t even turning a profit yet — although it could be getting close.

Still, this year and the end of last year saw services gaining even more steam — MOG launched its all-you-can-eat service in December, followed by Android and iPhone apps, and, most recently, an app in the Chrome Web Store. Rdio also launched to much excitement, and Slacker Radio announced that it would be launching an on-demand offering as well (possibly across a variety of devices to be unveiled at CES).

Yes, streaming music services have been around for a while now, but what’s changed in the past year is the number of devices you can access them on — everything from the iPad to Roku to the Xbox Kinect to the upcoming Chrome OS devices. The ability to listen to music on-demand across a variety of devices is sure to be a hit among consumers — it just remains to be seen how these services will monetize. Continue reading

How much does Google Make? erm… $86.1m per day!

22 Dec

Google have just reported revenues of $7.29 billion for the quarter ending Sept 30, 2010, an increase of 23% compared to this time last year! That $7.29 billion over 92 days equates to roughly $86.1 million a day, so for all those sceptics thinking (wishing) Google’s bubble is soon to burst – keep dreaming.

To put this is in to better perspective, IFPI valued the entire US recording industry at $4.62 billion or $12.7 million per day. To break it down further, Warner Music Group posted revenues of $752 million over the recent quarter, down 12 percent year-over-year, and Universal Music Group posted recent-half revenues of $2.4 billion, down 7.9 percent.

So when we question why Google Music is struggling to break in to the US, maybe here lays the answer! But how long can these record labels hold out with Google willing to throw tens of millions of dollars at them to get things going!?

PlayStation Launching Android and iPhone Apps “Very Soon”

21 Dec

Sony is set to launch free iPhone and Android apps for Playstation in the very near future, likely in early 2011.

According to the company, the first versions of the apps will come to the UK, France, Germany, Spain, Italy and the Netherlands, with more countries expected soon.

With the 1.0 versions, users will be able to monitor their PlayStation Network trophies as well as friends’ games and online statuses. The apps will also deliver gaming news and PlayStation announcements, and it will let users share news or interesting product details via Twitter, Facebook and e-mail.

Basically, you’ll be able to do everything except actually playing games.

System requirements are about what you’d expect. iPhone and iPod touch users will need to be running devices with iOS 4; Android device owners will need to be running Android 1.6 or higher.

While we’re definitely surprised the apps aren’t going to be available in the U.S. at launch, what we don’t find too shocking is PlayStation’s foray into the world of mobile phones. After all, rumors about the PlayStation Phone have had us and other mobile and gaming bloggers salivating for details for months, and rival Microsoft recently made Xbox Live available to Windows Phone 7 owners.

Here’s a first look at the Android version (above) and iPhone version (below) of the app from the PlayStation blog

From Mashable

 

A year of Twitter: The Good, Bad and Ugly

20 Dec

Love it or hate it, Twitter came of age in 2010!  This amazing infographic highlights the best and the rest of Twitter’s activity in 2010.

Must Read: The Pirate’s Dilemna

19 Dec

The Pirate's Dilemna

 

 

 

The Pirate’s Dilemna

Apple owns 66% of online music market

18 Dec

According to the WSJ iTunes’ market share has grown by 4 percent to 66.2 percent despite unrelenting competition from many vendors including Amazon which own the second largest portion of the market at 13.3 percent.

iTunes has managed to increase its share from 63.2 percent earlier this year, even as Amazon has made aggressive efforts to chip away at iTunes’ customer base and artist exclusives. In fact, Amazon was so good at pushing its “Daily Deal” promotions (deeply discounted albums of hot bands) that Apple apparently felt threatened by it—an anonymous music industry exec said earlier this year that Apple was stepping up pressure on artists to avoid Amazon’s music promotions, lest they lose their valuable marketing support from iTunes.

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