Interview: Q&A with Alcoholic Faith Mission

11 Dec

Interview | Alcoholic Faith Mission

Alcoholic Faith Mission has a pretty damn good album called Let This be the Last Night I Care which was released this year. My Eyes To See is my favorite from the album. Check out the track below and enjoy AFM’s take on the digital arena!

So, ATM, how did you guys got together?

Sune and Thorben met in high school and started their musical partnership almost immediately.

But it wasn’t until a crispy cold winter’s day in early 2006 walking through raw wintery streets of Brooklyn that they came up with the idea of starting their own project. Before then they had played in various different constellations, but it was time for them to move on and upward. Alcoholic Faith Mission was born. And on the debut, Misery Loves Company, from October 2006 was only them two. But over the next few years they would pick up members along the way.

As the music evolved from silent and acoustic into more elaborate compositions it was only natural to have the people playing with them live come on board and also record and write. Thus the band turned from a duo to now a sextet.

I like that story! What is it for you that makes you want to play music as a career?

Money, fame, power! 🙂

Joking aside… – it’s really quite simple: Its fun! We love touring/traveling, meeting people, recording, designing merchandise, covers – the works! It is truly amazing to be able to periodically live like this… Hopefully it will be a full time job at some point, because we’re obviously in love with this way of life – but if not… – we still have our main mantra: Having fun doing what we do is key.

How do you cope with the fact that not everybody wants to pay for
digital music?

Don’t think we’re much different from the rest of the world. Growing up with file sharing it becomes quite the natural way of exploring new music. You dip your toe into the waters and if it’s to your liking you buy the album, if not: then you’re probably glad you didn’t pay for it.

However if you end up liking it, we feel it’s only fair to make a purchase, that being a CD, vinyl, T-shirt or a ticket to a show. All of the above works – but just freeloading isn’t our style and we don’t
applaud it.

With physical sales on their last legs do you think we’re heading towards a world of free?

Download communities rise up every day and that is obviously the way of the future. It’s simple and easy. We don’t necessarily think it will be a world of free, but if you wanna make money and sustain a living playing music, you’ll have to tour and meet people/fans where they are. It’s also much more fun actually meeting the people behind the music while buying an album. At least that’s how we feel. Also venturing into the publishing world is obviously also a means to hit pay dirt. Which is why, we think, you see more and more bands ad for Apple, Windows etc, being featured in the right films and whatnot. That is definitely also an angle that we’re aiming to play.

With programs such as Spotify, We7 and Google Music servicing cloud-based platforms this is going to eventually result in a lack of ownership. Do you see anything good or bad with the idea?

Don’t think you’ll ever lose the creative ownership. You might not make a ton of money selling music with Spotify etc, but as described above, it’s not really the point. The point is to be heard, and then have people make up their mind. Hopefully they can come to a show and bring some cash – ha ha!

What are you skills like on social media and analytics (band camp etc)? Is there some sites you feel are more useful than others? Any you think are crap?

We’re actually not working that many of the networks. We have a Twitter, Facebook and MySpace. And obviously a homepage. It’s a great way to communicate with fans and update them on shows etc as well.

We definitely use facebook the most. Myspace is really no more than a player these days. And it really has lost all it’s power as a networking tool, at least for us.

Sticking along the lines of promotion, it is a given most band will have to tour more to generate income. Do you find a necessity to tour more a bad thing?

As said earlier, we love touring. And everything that entails. Obviously it can get a bit tiresome riding for hours cramped in a small tour bus, and you do get to miss friends and family every so often. But playing in front of a different crowd each night makes it all worthwhile.

With the digital age giving access to bands more than ever before, do you think the lack of mystery has had a damaging effect on bands?

Not really.., the ones that really make an effort to stay mysterious can still do that if they feel the need for that. But having such a wide pallet of music only generates more great music. And as an artist you have to sustain your chops and constantly challenge yourself creatively. If not you’ll end up writing the same kinda material for years, not going anywhere. And hopefully there’ll be fewer mega stars that can rest their head on the same ol’ same ol’.

There seems to be a lack of true rock stars such as the Keith Moons etc – do you have any thoughts on what happened and why this is?

Maybe people just wanted to live longer? Doing blow, shooting up or wtf you call it these days, just isn’t that appealing to people anymore. Understandable really… Not trying to come off high and mighty, we do our share of boozing every now and again, but every day would be too f#&king hard  🙂 Who knows though… That view might change should this be the only line of work we end up doing 🙂

Cheers guys!

No sweat… Thanks for having us… 🙂


One Response to “Interview: Q&A with Alcoholic Faith Mission”


  1. Tweets that mention Interview: Q&A with Alcoholic Faith Mission « Guerrilla and Chalk -- - December 12, 2010

    […] This post was mentioned on Twitter by Paper Garden Records and Paper Garden Records, Shea . Shea said: Interview: Q&A with Alcoholic Faith Mission: […]

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