Apple owns 66% of online music market

18 Dec

According to the WSJ iTunes’ market share has grown by 4 percent to 66.2 percent despite unrelenting competition from many vendors including Amazon which own the second largest portion of the market at 13.3 percent.

iTunes has managed to increase its share from 63.2 percent earlier this year, even as Amazon has made aggressive efforts to chip away at iTunes’ customer base and artist exclusives. In fact, Amazon was so good at pushing its “Daily Deal” promotions (deeply discounted albums of hot bands) that Apple apparently felt threatened by it—an anonymous music industry exec said earlier this year that Apple was stepping up pressure on artists to avoid Amazon’s music promotions, lest they lose their valuable marketing support from iTunes.

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