Guitar Hero: Activision has pulled the plug

14 Feb

We all know and love Guitar Hero. The hair metal tunes, the chinese-made guitars and those faux-drums were just so much fun. I could riff Muse like there was no tomorrow. However the franchise, which has been running for over five years now, has now stopped production of the series including DJ Hero and True Crime after disaapointing retail sales.

This comes within months of Viacom’s decision to rid itself of Rock Band which was losing them money. This still comes as a slight shock considering it once one of the biggest selling video games of the new century. Elaborating about the decision, Eric Hirshberg, CEO of Activision Publishing, said: “We simply cannot make these games profitable based on current market and demands.”

The discontinuation of “Guitar Hero” will result in more than 500 lay-offs, most of which will come at the studios contributing to the series. These studios include Freestyle Games in the UK; United Front in Canada; and Bizarre Creations in Liverpool.

Bad times.


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