Working in Social Media

13 Mar

It has been a complete whirlwind of a month, a wake-up call and a much-needed breath of fresh air. For those who follow this less than leisurely, most of my career has focused on the music industry. Mainly digital marketing and engagement in particular. This was until a phone call early January, “Is this Shea? I found your CV online and would love to put you forward for a position I have in mind. Tell me about your experiences in Social Media”.

Career Tip #1 – The internet is your business card, your portfolio. If you want to work in digital, you need to be seen in digital. Fundamentals are LinkedIN and a few other job recruitment sites such as Guardian, PFJ and Norton Leigh (the recruitment company that hunted me). Head hunters are out there and they search for suitable candidates through keywords. So when you write-up you pitch don’t go off on one about your aspirations and successes. One introductory sentence followed by keywords that address your key strengths and skills are far more effective!

Tip #2 – Create your own vehicle! If I was to give one tip to help with their first/next big step in their career it would be to fly solo. Recession + more graduates than ever = A ball ache finding a job. Economics 101 tells us we are pretty screwed for jobs. Supply outweighs demand, which calls for individuals to stand out more than ever before. One of the best ways to start getting the wheels in motion (cue John Barnes’ rap) is a blog. I won’t lie, it a lot of pain for little gain, but every little really does help. The only tip is write about something you really care about. Your blog will not last if your theme does not excite you!

So to quickly back track, I moved back to England a few months prior after working in digital marketing out in New York. I had updated all my profiles including LinkedIN etc and was looking for work back in the UK. Those first few months back where hell. I must have applied to 100 places, heard back from about 20, 5 interviews and was denied jobs from the some of the most mind-numbing jobs around. I thought “f*#k, what is wrong with me”. Then Santa’s sack deposited a few unexpected belated presents on me come January.

All this hard work that felt was getting me nowhere finally paid off. I’m not gonna name names, but within a space of 2 weeks got offered positions in 5 different companies and even turned down an amazing job offer 16 hours before my first day of work. I made the right decision though 🙂

Valentines Day. My first day of my new career at MEC Interaction, Paris Gardens.  When ever I mention I work in social media, I get the same response every time, “So you do a few Facebook updates!?” …sigh. I am sure there are some companies that literally deal with moderation and engagement (some, very badly) but not us.

In short, we deal in social media communication planning and engagement. A typical day will involve a couple of meetings with clients, designing and implementing content calendars, brain storming ideas and power point presentations! So many power point presentations. Agencies love it!

So with my new-found position, insights and thoughts will be less about bitching about RIAA and more about what working in social media is all about and the tools/news that make social media that little bit more enjoyable!


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