Archive | December, 2011

Social Media predictions for 2012

31 Dec

My last week of work this year was filled with client deadline mayhem, tragic e-cards, bottles of (cheap) red wine and a presentation to the Interaction department about the wonderful work we’ve done and what we predict in 2012. After a festive break from digital it would only be fitting to be ending a great year with one last blog post.

Here are my predictions for Social Media in 2012:

Geo-Gaming

This isn’t necessarily about having a game element to geo-location technology (foursquare), but more so an incentive that provides real-time value. Services such a SCVNGR do this in its primary form; users on checking in can do challenges in exchange for points which unlock discounts and free swag. This will be stepped up a notch in 2012 with many of our smart phone holding NFC (Near-Field Communication) technology such as the Google Nexus and Nokia N7 though this will really come into it’s own once iPhone get on board too. 

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Social Media Services: Social Bakers

24 Dec

Editor’s Note: As an early start to a pro-active 2012, I have decided to give Guerrilla and Chalk some value. Personal ramblings will still be at the core, but I will now start feeding in thoughts and overviews of the many suppliers I meet up with on a weekly basis.

Social Bakers | Social Media Content Management & Analytics

You know a service is bound to be good when its recommended by Facebook and in true fashion, they are rarely wrong. Social Bakers has been growing over the years picking up a lot of its business from Eastern Europe where the company itself originates. Like SB’s there are many social content management services / platforms available, but what makes social bakers stand out is its analytics. Combined, it’s a very attractive package the likes of Buddy Media and Conversocial will not like one bit. Check the video below.

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The beginning of the end for foursquare

18 Dec

I heard a really interesting fact in 2011. Last summer I was enjoying a Melt Bakery ice cream cookie at Hester Street Fair in LES, NYE and got chatting to Kareem, co-owner of MB and global consultant at Bloomberg. We got talking about foursquare and its value after rejecting a $50m buy out from Yahoo. I also used this question during my “Any questions?” section of my interview at my current social residence MEC. But it is a good question! What value does foursquare feel it holds and where is the big revenue stream to reject a $50m buy out?

Very infrequently I see foursquare check-ins pop up in my Twitter feed. Despite questions about vulnerability and privacy (You all remember Please Rob Me?) I think the concept is brilliant, and evidently, a popular one. Unfortunately, like any spark of digital genius, Facebook and Google are likely to steal it to make it their own.

Another problem with any new service or website is we, as consumers, are not able to digest that much information. Continue reading

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