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Google+ for social media supremacy? It’s all about the C’s – Content, Convenience and Convergence.

6 Aug

I’d like to kick this off by thanking Robbo over at L-Robinson! I’ve slacked off a bit and her consistent publishing has put me to shame. Blogging becomes a lot harder when you actually have a proper job!

So in true nature, I’ll wear my heart on my sleeve. I really don’t get the hype over Google+. My contempt for the new social media contender tipped over the edge this morning with a poll from Mashable getting their readers to vote on who rules social media supremacy. Not sure when the poll closes, but unsurprisingly, Google+ takes the lead. But why!?

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Digital Lockers: King of Convenience or Security Jester?

1 May

Over the weekend a turn of any newspaper would be smothered with news of the grand royal wedding. A wedding of the highest importance and of historic significance. Few, however, would of read up on historic movements happening in the digital world. 

The cloud, digital locker, streaming, Spotify, what ever label you give it, the cloud represents the next chapter. For those of you relatively new to the concept, it is the storing and accessing of entertainment/files, be it music, movies, documents, pictures etc, on an external server metaphorically known as, to you and I, “The Cloud”. Streaming will revolutionise the way we listen to music, watch the latest blockbuster or read a good back – ultimately this will see a huge shift in media consumption.

Though it may sound extreme today, all those DVDs, albums, photos, books will become redundant in the future. All that physical clutter will be swept to one side replaced by one remote control. Though this sorry state of digital affairs (to some) might be a not-so-distant reality, there are still a few storms to weather before the cloud can set sail.

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Working in Social Media

13 Mar

It has been a complete whirlwind of a month, a wake-up call and a much-needed breath of fresh air. For those who follow this less than leisurely, most of my career has focused on the music industry. Mainly digital marketing and engagement in particular. This was until a phone call early January, “Is this Shea? I found your CV online and would love to put you forward for a position I have in mind. Tell me about your experiences in Social Media”.

Career Tip #1 – The internet is your business card, your portfolio. If you want to work in digital, you need to be seen in digital. Fundamentals are LinkedIN and a few other job recruitment sites such as Guardian, PFJ and Norton Leigh (the recruitment company that hunted me). Head hunters are out there and they search for suitable candidates through keywords. So when you write-up you pitch don’t go off on one about your aspirations and successes. One introductory sentence followed by keywords that address your key strengths and skills are far more effective!

Tip #2 – Create your own vehicle! If I was to give one tip to help with their first/next big step in their career it would be to fly solo. Recession + more graduates than ever = A ball ache finding a job. Economics 101 tells us we are pretty screwed for jobs. Supply outweighs demand, which calls for individuals to stand out more than ever before. One of the best ways to start getting the wheels in motion (cue John Barnes’ rap) is a blog. I won’t lie, it a lot of pain for little gain, but every little really does help. The only tip is write about something you really care about. Your blog will not last if your theme does not excite you!

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How to sell music: Katy Perry photoshopped!

9 Feb

Crowdsourcing rises up

6 Feb

The past ten days has went from autocracy through euphoria to fear of chaos. The few thousand people protested on January 25th escalated to a thrilling climax come February 1st with hundreds of thousands assembled in Cairo’s Tahrir Square.  All this time, accelerated by social media and the powers of crowdsourcing.

Whether it’s grouping together for that discounted day at the spa, calling upon pledgers to kickstart you latest business idea or a nation uniting to dislodge its ageing autocrats, crowdsourcing is to be thanked. Wikipedia describes Crowdsourcing as “the act of outsourcing tasks…to an undefined, large group of people or community (a crowd), through an open call.” And there should be a particular focus on open. Content is king. Open is King.

With over 400m visitors a month and 17m articles in 270 languages, Wikipedia comes in to 2011 is a perrfect example, celebrating its tenth birthday and $16m raised in 50 days. With its emphasis on bottom-up collaboration and the broad dissemination of knowledge, the online encyclopedia is in many ways an incarnation of the fundamental values of crowdsourcing.

Though nothing revolutionary and rarely truly understood, as digital communities continue to become the social norm crowdsourcing will only grow, wielding more power in the process.

Career Change: Social Media Community Executive

4 Feb

I‘m not one for talking about myself on here, but its relevant to G&C’s future content so here is a little about current ‘ol me.

As any sole-contributing blogger will know, keeping a blog going is never easy. An innate passion and excitement in what I write is what keeps this going. That coupled with current campaigns with a sheer lack of foresight, lack of understanding, and no evidence of logic implied. I’m a strategist and a wanna-be economist.

Rewind a month or so back and my life was an absolute nightmare. Visa troubles, moving countries, having a pre-mid-life (actually I might be considered mid-life – cripes!) and trying to keep people’s eyes on the goal. Lucky for me, this all about to change. My drive has found a shiny new home. MEC Interaction.

I have been brought on as Social Media Community Executive, a position which I don’t quite get but a team which I am excited to be part of! Because of this, the emphasis might not be so much music specific, but more challenging the existing concepts being implemented in the digital environment. This is a new challenge for me and will, if nothing else, strengthen my arsenal of digital strategies.

Some of the topics I will be looking to cover in 2011 is the integration of  social media and music, how to make music valuable and what’s next. It’s a troublesome time for music and to be honest, unless ISPs help the cause the future is not looking too great. Please test and debate everything on here.

Korea’s blossoming industry: The Hallyu Wave

26 Jan

Kpop future talent: SNSD

K-pop is really coming over me this year. Not necessarily for the music, but the sheer success and growth of the industry. In a decade where the Anglo-American domination has been wallowing in a pool of self-pity, desperately looking to point the blame elsewhere, the Korean, and the entire SE Asia region, music industry has bloomed. Otherwise known as The Hallyu Wave.

K-pop consists of  electronic, hip-hop, rock and R&B music originating from South Korea, though its widespread popularity has gone far beyond the music to become a subculture for teens and young adults.This syngergised entertainment industry is what the Western industry lacks. Yes, Justin Bieber has an insane momentum at the moment, but it isn’t exploited and controlled in such a magnificent way.

The art of manufacturing a K-pop band starts very early. The apprenticeship is the universal strategy for nurturing girl groups, boy bands, and solo artists in the K-pop industry. To guarantee the high probability of success of new talent, talent agencies fully subsidise and oversee the professional lives and careers of trainees, often spending in excess of $400,000 to train and launch a new artist. This practice, which often lasts two years or more, trainees hone their voices, learn professional choreography, sculpt and shape their bodies through exercise, and study multiple languages all while attending school.

Record-Breaking/Kanye West respecting DBSK

And this is it. Breaking down those barriers and building more meaningful engagements between product and consumer. This fan-sourcing is merely being touch by companies such as Artist Arena which is reaping the benefits of VIP added value to live concerts.

This is only one example of how the rest of the world is doing business, but we should really stand-up and take notice with what is going right out there.

Beatles sells 5 million songs on iTunes

17 Jan

On November 16th G&C announced Beatles’ music collection was available on iTunes. Two months on, an iTunes representative can happily announce that more than 5 million songs and 1 million albums have been downloaded to date.

The Fab Four managed to sell 2 million of those songs and 450,000 albums in the first week alone! The Associated Press reports that the current best-selling Beatles album in the U.S. is Abbey Road, while the top song is “Here Comes the Sun.”

The Beatles 13 remastered studio albums, the two-volume “Past Masters” compilation and the “Red” and “Blue” collections are only available for digital download on iTunes worldwide. iTunes also has the exclusive rights to a special digital edition of the “Beatles Box Set” featuring the “Live at the Washington Coliseum, 1964” concert film. Continue reading

K Pop: How to run a music industry

14 Jan

This post comes gloriously from my little sister. As an outrageous K pop enthusiast she has opened my eyes up to over cultures’ music industry.

This piece stresses the popularity of music in other territories and despite a detached wester-society to entertainment, it doesn’t necessarily mean the same rule applies elsewhere. Maybe instead of looking at what we’re doing wrong, lets look at what others are doing right?

Here is her piece:

The past few years has seen the Korean entertainment industry increase dramatically in popularity worldwide. Known as the ‘hallyu wave’, entertainment in Korea has drawn in millions of people worldwide mainly due to the catchy korean pop music (otherwise known as ‘k-pop’).

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The fall and rise of the music video

9 Jan

Editor’s note: Sorry for my lack of posts recently. I had my laptop stolen. However, I am now a proud owner of a MacBook Pro so expect even more posts as I try to warrant these burnt pockets.

At its commercial peak, in the late 80s and early 90s, music and the music video simply gushed cash. Records were not just selling, but driving the industry to colossal heights. Videos were essentially another advertising channel for recorded music, supplied for free to music channels such as Mtv.

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