Tag Archives: Old Spice

The best viral campaigns of 2010

31 Dec

What defines a successful “viral” campaign? Quality of content? Humor? How fast it blows up? Whatever it is, we know that to be “viral,” the advertisement needs to be self-replicating to an extreme degree. Based on the successes of the following 2010 marketing campaigns, FlowTown’s Dan Martell would like to think that these fit the bill pretty nicely:

The Old Spice Guy


Old Spice’s “The Man Your Man Could Smell Like” television ad campaign was a massive hit this year, and originally aired during the Superbowl in February. It featured actor and former NFL practice wide receiver Isaiah Mustafa reciting a monologue, shirtless, in one take about how a man could do anything if he uses Old Spice’s brand of shower gel and cologne. On YouTube, the video’s views reached over 13 million. The campaign reached its peak when Mustafa began responding to Twitter fans’ questions on youtube in his signature towel and shower background (he responded with more than 180 short videos to celebrities like Demi Moore, Ellen DeGeneres, and Perez Hilton — in rapid succession.) Best Old Spice Guy clip? Him signing off to his followers, and then, immediately after a fish drops from above and into his hands, proclaiming, “Silverfish handcatch!” Continue reading

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